Category: Marketing
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Death Grip at the American Film Market – Interview with Film Specific
Filmmakers always want to know what goes down at the American Film Market. As I probably mentioned a few times, Death Grip attended AFM in 2011, and while the price of admission was steep, the learning experience more than paid for it. Stacey Parks of Film Specific recently interviewed us for her latest case study…
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First Impressions of an Indie Action Exhibitor at Comic-Con 2012 – Bigger and Better than Ever
When we walked into the exhibit hall today to begin our Comic-Con 2012 adventure, the initial impression was: holy sh*t. Not only is Comic-Con bigger, but it’s louder, thicker, longer, and faster. Legendary is two hundred yards from us with a Dolby Surround system and a 130-inch LED TV near the ceiling playing every trailer…
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Small Fish and a Promise
The latest series of events in Stunt People history have made it painfully obvious to me that you have to be a huge player to get any momentum in the entertainment world. Materials – Getting a printing company to make 1,000 DVDs on time when their regular clients print 50,000 is like pulling teeth. Printing…
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Navigating the Action Film Industry of the Future
In my last post I used Cannes and AFM to take a snapshot of the action industry and predict what the climate will be like in a couple years. Impossible? Maybe, but using some basic principles I think we can be pretty accurate, within fifty percent. So how does it relate to us as indie…
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Make two versions of your film
We spoke with a sales agent the other day about Death Grip, and he had this to say: Yeah the pacing is fine, so save that project file and call it the extended version. Then cut the hell out of it so goes at break-neck speed and call it the theatrical version. The distributor will…
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An argument against abusing using your audience, even though it can be profitable
I admit the title is brash, and it sounds like a loaded question, but if audiences will sit through 95 minutes of garbage just to get to the killer 20-minute finale, should you give a crap about the rest of your movie? Crystal Skull didn’t. Why should we? We should get one thing out of…
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Your film’s title and why you shouldn’t worry about it
After changing Rise And Fail‘s title to Death Grip there was a sharp divide in the small indie action world. Half were relieved, half liked the old title. Action fans seemed to be okay with “Death Grip”, but non-action folks kept thinking we were making either a comedy or some slasher flick. In any group…