We spoke with a sales agent the other day about Death Grip, and he had this to say:

Yeah the pacing is fine, so save that project file and call it the extended version. Then cut the hell out of it so goes at break-neck speed and call it the theatrical version. The distributor will be more likely to sit through the theatrical version and say, “Yes, I’ll buy this.”

That’s when we say, “Okay, but we have this extended version if you’re interested.” Now we’ve already hooked them. 9 times out of 10 they pick the extended one.